Meet the team

Ed Bones
Creative Director
Ed is a founding member of the agency. He has been working in advertising for the last 27 years. 16 of these years where spent in consumer agencies creating press, posters and TV commercials for everything from chocolate bars to cars. In 2006 he teamed up with Selwyn at Ogilvy healthworld. It was here that the pair combined a consumer way of thinking with a strong knowledge of science to create a number of award winning campaigns.

Gill Adams
Managing Director
Gill is a founding member of the agency. After a degree in pharmacology from Cambridge, she amassed extensive experience in both domestic and global advertising, including in OTC and ethical.

Selwyn Learner
Creative Director
Sel is a founding member of the agency. Before this independent cauldron of ideas, he was first a pharmacist, then a copywriter, then a multiple award winning creative director at one of world's largest networks, Ogilvy.

Lucy Pyne
Board Account Director
With Lucy, your brand will be in good hands. She used to be a hand model before moving into advertising 12 years ago. Here at LAB, she's grasped the reins on some of our biggest accounts and guided them with award winning campaigns.

Paul Styles
Art Director
Styles by name, styles by nature. Paul spent over twenty years honing his skills in consumer agencies before bringing his art direction, art working and design talents to healthcare.

Matt Dawson
Senior Copywriter
For nearly ten years, Matt has been busy turning briefs into ideas and ideas into reality for the likes of Ogilvy, CDM and now LAB. Before that he was a barman in a Chinese restaurant, a geeky science student, a cyclist, a less than rebellious teenager, a kid, an infant and an embryo.

Emma Danton-Rees
Account Director
After just eight years in medical education and advertising, Emma's already hit the dizzy heights of Account Director. She has a degree in forensics and great taste too (mainly for Prosecco).

Matt Zimmer
Account Executive
You should see Matt's timelines. Really, they're a work of art. This man has all the account management skills and a lovely telephone manner to match. And with a degree in developmental biology, he's as bright as he is polite.

Helen Newman
Senior Account Director
Helen was heading for a life of crime (forensics) until her first taste of agency life with Bates Healthcare (Ogilvy). Within a decade she was on the board of Holmes and Marchant (Hunstworth Health). With a portfolio packed full of successful brand launches, Helen brings real expertise and experience to our accounts.

Sophie Bolton
Illustrator + Designer
A talented designer, Sophie honed her skills over 6 years of training and a degree in illustration. Comfortable with hand drawn and digital illustrations, she is our go to for narratives, story boarding, branding and layouts.

Alix Arnell
3D Animator
Alix loves a good character, the animated kind, that is. With nearly a decade's experience in 3D and 2D animation and motion graphics, she quite literally brings to life LAB's concept and ideas.

Simon Tipping
Senior Copywriter
Pharmacist turned Senior Copywriter, via a PhD; Simon brings scientific insights and wordsmithing skills to LAB. He also wears lovely glasses and has exceptional sartorial flair.

Emma Tuckley
Account Executive
As the newest member of the LAB team, Emma has real potential and our clients have been reacting well to the solutions she provides. This makes sense given she's an Oxford-educated chemistry graduate.